To Think They Call What You’re Sitting In a Car

(CarAd.jpg uploaded by brownpau.)

This is a subway billboard at Metro Center. I often comment to myself about how car companies pay ad agencies thousands of dollars to implicitly insult the public’s intelligence with unsubtle condescension, but this BMW campaign takes it a step further by insulting the target audience outright. “OH YOU POOR IDIOTS, SITTING IN YOUR SUBWAY ‘CARS,’ TOO MIRED IN POVERTY TO BUY THE WAY COOL EXPENSIVE BMW ON OUR SIGN!”