Meanwhile, at Segway HQ:

“People aren’t buying our Segway! Why?”

“Maybe because it costs $5000 and no one can afford that?”

“No, that can’t be it.”

“Maybe because it’s not blue?”

“Yes, yes, of course! Make a new blue Segway at the same maddeninlgy exorbitant price! That’ll bring in the buyers and change the world!”