DC Metro "Flipbook" Ads
Fri 7 Apr 2006 16:57:24
WMATA recently installed flipbook-style advertising -- a series of stills in slitted lightboxes which produce a motion effect due to your own persistence of vision as the train speeds by. The ads are installed in tunnels between Metro Center, Gallery Place/Chinatown, and Judiciary Square on the Red Line to Glenmont. (More on that from WaPo, NBC4, and DCist.) Here's my very messy and compression-artifact-laden attempt to catch the ads with my mobile phone's video recorder:
Update: Much better video of the ads from Life Outtacontext, who likens the tunnel flipbook format to a "21st Century Zoetrope."
They seemed to test these things out last summer on the Red Line here in Chicago. (Obviously the State Street part that is underground). I remember ads for Target and some car company.
I have not seen them since.
hey pau.
interesting post. we obviously don't have it here in l.a. i showed it to officemates who used to work for ad agencies and we had a lively discussion.