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DC Metro “Flipbook” Ads

WMATA recently installed flipbook-style advertising — a series of stills in slitted lightboxes which produce a motion effect due to your own persistence of vision as the train speeds by. The ads are installed in tunnels between Metro Center, Gallery Place/Chinatown, and Judiciary Square on the Red Line to Glenmont. (More on that from WaPo, NBC4, and DCist.) Here’s my very messy and compression-artifact-laden attempt to catch the ads with my mobile phone’s video recorder:

Update: Much better video of the ads from Life Outtacontext, who likens the tunnel flipbook format to a “21st Century Zoetrope.”

This was written by brownpau. Posted on Friday, April 7, 2006, at 4:57 pm. Filed under advertising, dc, videolog. Bookmark the permalink. Follow comments here with the RSS feed. Both comments and trackbacks are currently closed.

2 Comments

  1. Steven Andrew Miller wrote:

    They seemed to test these things out last summer on the Red Line here in Chicago. (Obviously the State Street part that is underground). I remember ads for Target and some car company.

    I have not seen them since.

    Saturday, April 8, 2006 at 12:22 pm | Permalink
  2. Amee wrote:

    hey pau.

    interesting post. we obviously don’t have it here in l.a. i showed it to officemates who used to work for ad agencies and we had a lively discussion.

    Monday, April 10, 2006 at 1:43 am | Permalink