“…after 12 years on the Internet and thousands of registrations and forms filled out, the advertising I am seeing still does not appear to reflect my tastes, interests, previous buying habits, professional background, academic background, or income level. They have yet to successfully target me …. Or else they are simply targeting the stupid, the ignorant, the weak, the innocent, and the naive, groups I from which I naturally exclude myself.”

– Mo Nickels, posting to Metafilter on the futility and stupidity of mandatory content registration.