Glaceau has a good branding strategy going with their packaging: each variety of “vitamin water” has a witty description under its single-word name. Right now I’m drinking “Revive,” which tells me, among other things:

active ingredients – see contents on label.

inactive ingredients – see contents on your couch.

Unlike Gatorade or V8, Vitamin Water has 0mg sodium. The catch is, the bottle doesn’t tell you how much caffeine is in there. Apparently, there’s a lot. No wonder it’s so good.