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Scottish ballad about a lass who accepts as suitors only Scottish men wearing blew caps, or balmorals.
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Really simple URL-shortening API; just feed it a "longurl" in GET and it returns the shortened URL as plain text.
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Surprise, surprise, the "secret" is spammy crosslinking, multiple sockpuppets, and paying high-profile sites to feature viral content. Of course, this big "revelation" may itself be part of a memetic viral campaign itself.
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" Perian is a free, open source QuickTime component that adds native support for many popular video formats."
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Various web-based tools for manipulating text.